Kieran O'Mara's Anti-Influencer Fitness Coaching Approach

How a former rugby player turned the fitness industry on its head, and why your husband needs to know about itAt 12, Kieran O'Mara couldn't get out of bed. Severe arthritis had taken over his body, leaving this sporty kid unable to dress himself some mornings. By 16, something miraculous happened, the arthritis went dormant. Six months after picking up a rugby ball for the first time, he was signed professionally with St. Helens, one of the UK's top clubs.That meteoric rise taught him everything wrong with the fitness industry."They treat you like you're a grown-ass man when you're 16," Kieran recalls about his rugby days. "There was something called Fat Club, if you were above a certain body fat percentage, you had to do extra cardio on top of all your other training. It was brutal, and I realized I never wanted to be like that with people."Fast forward through years of professional rugby, a stint as an aerospace engineer building missiles, and a devastating hit-and-run accident that left him with a fused wrist and screws in his shoulder. What emerged? A coach who actually gives a damn about real life.Kieran's philosophy is refreshingly simple: "I'm not here to...