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Papa Beauty Mascara Blush and Lip Liner Choosing Who You Feel Like Tonight
You're Not Choosing a Colour — You're Choosing Who You Feel Like Tonight On the difference between wearing makeup and choosing it The bag sits on my dresser and most days, I walk past it. Not every day is a makeup day. Not most, actually. I go to school, I go…
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Makeup TrendsNew Beauty Launches
Join Skincare Ambassador Program Do not Need Followers Count
You don't need a media kit. You don't need a blue checkmark. You don't need a ring light, a management agency, or 200,000 followers to talk about products you love. You just need to genuinely enjoy skincare, beauty, and sharing what actually works for you.…
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Luxury Makeup Brands
Where Prestige Meets Real Results There's a difference between makeup that just covers your skin and luxury makeup that actually loves it back. As part of our Beauty pillar, this is where our women's magazine gets honest about what's worth the splurge. You don't need ten products to feel put together. You need the right ones, chosen carefully, not chosen because a celebrity's name is on the label. That's exactly the gap we fill. We know luxury makeup can feel like a minefield of marketing claims and inflated prices. Some formulas genuinely earn their price tag. Plenty don't, and we'll always tell you which is which. Luxury Makeup Without the Guesswork This is where you'll find honest breakdowns of luxury makeup brands, from prestige foundation formulas to the makeup palette everyone's been asking about. Think real reviews of luxury lipstick, vegan makeup brands doing genuinely innovative work, and natural makeup that still delivers serious glow. As a trusted Canadian women magazine, we care about performance over packaging, always. This is built for BIPOC women, Canadian women, and women over 40 who want makeup products that actually match their skin tone and lifestyle. You deserve luxury makeup recommendations that respect your money, not just your Instagram feed. We test everything against drugstore alternatives too, because sometimes the prestige beauty label doesn't actually outperform something half the price. Honesty matters more to us than any brand partnership ever could. From Designer Drops to Everyday Glow Some of you want a full makeup kit built around designer makeup brands worth the investment. Others just want one incredible foundation that finally matches their skin. Either way, you're covered here. We cover luxury cosmetics alongside cruelty-free makeup and clean beauty formulas, because ethics and elegance aren't mutually exclusive. Whether you're chasing a specific glow makeup look or building your everyday makeup looks from scratch, you'll find real guidance in this section of our lifestyle magazine. Professional makeup artists weigh in here too, sharing which luxury beauty products actually hold up under studio lighting versus which ones just photograph well on social media. Reviews Worth Trusting Before You Buy Start with our reader favourite, Is This Luxury Foundation Actually Worth the Price Tag? Or dig into Vegan Makeup Brands That Rival Any Prestige Label , honest picks that don't pull any punches. As part of our broader health and wellness magazine family, we believe what you put on your skin matters just as much as what you put in your body. Every review here reflects that. Stay in the Know Don't chase down every luxury makeup launch on your own. Subscribe to our women magazine , and we'll send the honest reviews straight to your inbox, minus the sponsored fluff cluttering everyone else's feed.
New Beauty Launches
What's New in Beauty Right Now? You know that feeling when a new product drops and everyone's suddenly talking about it? That's exactly why new beauty launches matter to you right now. As part of our Beauty pillar, this corner of our women's magazine keeps you ahead of the curve, not scrambling to catch up. You don't have time to scroll through fifteen brands to find what's actually worth your money. You want the real scoop, minus the sponsored fluff clogging up your feed every single day. Trends move fast, and you shouldn't need a part-time job just to keep track of them. Real Reviews, No Sponsored Fluff This is where you'll find honest coverage of new skincare launches, new makeup launches, and the beauty innovations actually worth your attention. Think first-look reviews, ingredient breakdowns, and honest takes on what's genuinely new versus repackaged hype dressed up in a new label. As a trusted Canadian women magazine , we spotlight Canadian beauty brands and indie labels alongside the bigger names, because your dollar should go somewhere that gets it. This is built for BIPOC women, Canadian women, and women over 40 who want beauty product launches that actually consider their skin, not just whatever the latest influencer trend happens to be. You deserve beauty news that respects your time and your budget. We know the beauty industry moves fast, sometimes faster than your patience for another "revolutionary" serum claim. That's why we filter through the noise before anything lands on this page. If a launch doesn't hold up under real testing, you simply won't hear about it from us. What's Actually Worth Your Money Some weeks bring a flood of new makeup launches worth trying. Other weeks, it's a clean beauty or vegan formula quietly changing the game, the kind that doesn't need a flashy marketing budget to prove itself. We track it all, so you don't have to chase down every beauty editor pick yourself, one browser tab at a time. Whether you're curious about cruelty-free beauty options or simply want to know what's actually new this season, you'll find real coverage here. As part of our broader lifestyle magazine, we test the hype before we ever recommend it to you. No sponsored posts dressed up as honest reviews. Start with our reader favourite, This Season's Beauty Launches Actually Worth Your Money . Or dig into Canadian Indie Beauty Brands You Should Know About , honest picks from women who've actually tried them before writing a single word. This corner of Makeup Trends is yours now, ready whenever you are. Come back whenever a new launch has you curious, because we'll already have the honest answer waiting for you. Stay Ahead of Every Beauty Launch Tired of sifting through sponsored fluff? Subscribe to Between The Covers and get real beauty launch reviews delivered weekly — minus the hype.
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Makeup TrendsLuxury Makeup Brands
Papa Beauty Mascara Blush and Lip Liner Choosing Who You Feel Like Tonight
You're Not Choosing a Colour — You're Choosing Who You Feel Like Tonight On the difference between wearing makeup and choosing it The bag sits on my dresser and most days, I walk past it. Not every day is a makeup day. Not most, actually. I go to school, I go…
- 300likes
- 90comments
- 210Kviews
Makeup TrendsNew Beauty Launches
Join Skincare Ambassador Program Do not Need Followers Count
You don't need a media kit. You don't need a blue checkmark. You don't need a ring light, a management agency, or 200,000 followers to talk about products you love. You just need to genuinely enjoy skincare, beauty, and sharing what actually works for you.…
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Makeup Trends Worth Trying Right Now
You scroll past a hundred makeup trends before lunch even hits. Most feel impossible, made for someone else's face, someone else's life, someone else's twenty-minute mirror time.
Not here. This corner of our Beauty pillar is built for you, whatever your age, your skin tone, or your schedule looks like today.
We're your women's magazine for makeup trends that actually translate to real mornings, real mirrors, and real rushed routines. No filters required, no pressure either.
Maybe you love bold makeup on weekends and barely-there looks on weekdays. Maybe you're rediscovering makeup after years of skipping it altogether. Either way, you belong here.
Trending makeup looks should feel fun, not intimidating. That's exactly the vibe we're going for, every single time.
You don't need a professional artist on speed dial or a drawer full of products you'll never touch again. You just need the right tips, from people who actually get your life.
Trends Without the Overwhelm
Here, you'll find honest breakdowns of the latest makeup trends, from soft glam evenings to minimalist makeup that takes five minutes flat, start to finish.
Think quick product reviews, easy tutorials, and expert tips on new makeup trends before they even hit your feed. We also track fall makeup trends and seasonal beauty trends as they shift with the calendar.
This is a Canadian women's magazine, so we talk about products that actually hold up in our climate, not just what's trending somewhere warmer and sunnier.
You'll hear from BIPOC beauty voices, women over 40 embracing bold makeup, and everyone building confidence one look at a time. Real inclusion here, not just a tagline we slap on a homepage.
We test products before we recommend them. We skip the hype when it doesn't hold up. Your time and your money matter too much for us to fake it.
Glow, Glam, or Somewhere Between
Craving dewy skin and a soft, natural glow? We've got makeup ideas for that. Want something bolder for a night out with your girls? We've got that too, no judgment.
Curious about clean beauty products or the newest lip trends taking over your feed? Our guides make trying new things feel low-stakes, approachable, and honestly kind of fun.
You can also wander into New Beauty Launches, where we track fresh products the moment they drop, or Luxury Makeup Brands, for when you're ready to splurge on something special for yourself.
Whether you're chasing runway beauty inspiration or just want an easy everyday makeup routine that survives the school run, this space has you covered completely.
We pull ideas from real runways and real bathroom mirrors alike. Because a trend only matters if you can actually wear it on a Tuesday.
Start With These Reader Favourites
New here? Start with "5 Makeup Trends You'll Actually Wear This Fall," our most-shared trend guide this season. Then try "Soft Glam Makeup Tutorial for Beginners" for a foolproof everyday look you can master fast.
Curious about splurge-worthy buys before you spend a dime? Don't miss "Inside the Newest Luxury Makeup Launches," a peek at the products actually worth your hard-earned money.
These aren't just beauty magazine fluff pieces. They're the honest, practical picks our lifestyle magazine readers actually use, week after week, season after season.
Your Next Favourite Look Awaits
You don't need a full face of makeup to belong here. You just need curiosity, a mirror, and five spare minutes to play.
Subscribe to our beauty magazine today, and let's find your next favourite makeup trend together, one honest look at a time.