20% off your order

About this deal

In 2015, Jenn Harper — an Anishinaabe entrepreneur from Ontario — had a dream about little Indigenous girls covered in colourful lip glosses. That dream became Cheekbone Beauty, Canada's first Indigenous-owned cosmetics company, and one of the most compelling beauty brands the country has produced. The story behind Cheekbone matters because it's woven into every product. The brand's three guiding principles — Indigenous roots, sustainable by nature, and clean colour — aren't marketing language. They're the actual framework for how every formula is developed, how every package is designed, and how every dollar of profit is allocated. Cheekbone Beauty products are vegan, cruelty-free, clean (free of parabens, phthalates, and harmful chemicals), and formulated for all skin tones and types. The company reformulated its entire product line in 2021 to meet its own clean beauty standards — not because a regulation required it, but because the mission demanded it. Jenn Harper describes the approach as weaving Western science with Indigenous ways of knowing and being: a genuinely different lens on what cosmetics can and should be made of. The SUSTAIN collection — available at Sephora Canada and through Cheekbone's own online store — includes lipsticks, eyeliners, mascaras, blush, and bronzers. The packaging is low-waste and refillable where possible, and each product is designed with sensitive and mature skin in mind. The aesthetic is clean, modern, and intentional: no-makeup makeup that enhances rather than masks. Cheekbone also gives back in a material way. The company has donated over $200,000 to causes including Shannen's Dream, the First Nations Child and Family Caring Society, and the Navajo Water Project. A dedicated scholarship fund supports Indigenous students in post-secondary education. This is a brand where buying a lipstick is genuinely connected to a larger purpose. As a Between the Covers Magazine subscriber, you receive 20% off your entire Cheekbone Beauty order — applied through an exclusive BTC subscriber discount code. With no minimum purchase and no usage limits, this offer applies to everything across the product range: the SUSTAIN lipsticks, eyeliners, mascaras, complexion products, and any limited-edition releases. For women who care about what goes on their skin, what their beauty dollars support, and what kind of companies they choose to stand behind, Cheekbone Beauty is an easy choice. The 20% subscriber discount through Between the Covers Magazine makes it an even better one. Clean beauty, Indigenous representation, and genuine sustainability — all in a makeup bag. This is what it looks like when cosmetics are built with purpose. Subscribe to BTC Magazine and shop Cheekbone Beauty with 20% off today.