{"@context":"https://schema.org","@type":"Article","@id":"https://www.betweenthecoversmag.com/spotlight/general/aleena-mohsin-mughal-the-architect-who-built-an-empire-in-flats","headline":"ALEENA MOHSIN MUGHAL: The Architect Who Built an Empire in Flats","alternativeHeadline":"ALEENA MOHSIN MUGHAL: The Architect Who Built an Empire in Flats","articleBody":"

Most people graduate from architecture school and start designing buildings. Aleena Mohsin Mughal looked at that path and walked straight past it.

While her classmates at the National College of Arts polished CVs and chased internships, Aleena was sketching sandals, sourcing materials, and turning a lifelong obsession with shoes into a business. She didn’t wait for permission. She didn’t wait for the “right time.” She just started.

That choice alone was a quiet rebellion.

She graduated in 2017.
By 2019—just two years out of school—she was already building what would become SAAZ.

By 2024, SAAZ—her ethical footwear brand—had crossed PKR 2.6 crore in revenue. On Shark Tank Pakistan, investors competed for her company. She walked away with PKR 1 crore for 15% equity, a deal stronger than the one she originally pitched.

What She Built

SAAZ makes handwoven, ethically produced shoes rooted in traditional South Asian footwear-making techniques—from hand-cut leather to time-honored weaving methods—translated into modern silhouettes.

Every pair is a refusal—of fast fashion, artisan exploitation, and the idea that sustainability has to look boring.

The name means “a maker” in Urdu. It fits.

Aleena doesn’t mass-produce. She doesn’t chase trends. She pays artisans fairly, sources planet-friendly materials, and proves that ethical fashion can still turn heads. Her designs draw deeply from Pakistani craftsmanship while confidently engaging with global influence—including Mexican huarache construction techniques, reinterpreted through an urban South Asian lens.

What started as a one-woman operation from a dorm desk grew into a globally recognized brand stocked by multi-brand retailers and sold far beyond Pakistan. No flashy storefronts. No bloated marketing budgets. Just conviction.

By 2025, she had won a Business Excellence award from her alma mater, spoken on TEDx stages, and become one of the most visible faces in Pakistan’s emerging sustainable fashion scene.

Why She Matters

Aleena represents a generation building Pakistan’s economy while the rest of the world keeps warning people to look away.

As a Pakistani Muslim woman, she occupies a space that is too often misunderstood, boxed in, or erased in global narratives around fashion and business. Instead of distancing herself from her identity, she leans into it. The Urdu name. The indigenous craftsmanship. The values that prioritize community over extraction.

She balances tradition with innovation. Faith with fearlessness. Humility with audacity.

When she walked onto Shark Tank Pakistan wearing her own shoes, she dismantled the stereotype of what a “female founder” looks like. Calm. Prepared. Unshakeable. A Muslim Pakistani woman holding her ground in a high-pressure business arena—and winning.

Not defiance for show.
Competence as proof.

“Starting imperfectly is more productive than planning endlessly,” she says.

Women who move before they’re “ready” tend to change things.

The Revolution, Hand-Stitched

While North America was busy warning people about Pakistan, Aleena was busy building an empire in flats.

She isn’t performing empowerment. She’s living it.
She isn’t waiting to be included in the story—she’s actively rewriting it.

One handwoven pair at a time.

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